Simon Michaelides

Simon Michaelides is Chief Commercial Officer (CCO)

Simon Michaelides

Simon is Chief Commercial Officer, responsible for UKTV's platform relationships and all commercial activity; including programme sales, innovation / new business development, and UKTV's Video on Demand business. Prior to taking on this role earlier this year, Simon spent four years as UKTV's Marketing Director, responsible for the development and growth of UKTV's brands.

Simon joined UKTV in 2012 from Kantar Retail, the consultancy arm of WPP, where as Director of Consulting - Integrated Strategy and Marketing, he worked internationally with blue-chip organisations such as Coke, Kraft, Starbucks, and Bacardi-Martini. Before joining Kantar in May 2010, Simon's career comprised over a decade at Procter & Gamble and PepsiCo, working on major household brands such as Flash, Fairy Liquid, Walkers, and Tropicana.