Sinead Greenaway

Sinead

Sinead Greenaway has extensive industry experience in technology, business strategy and broadcast operations, and is a member of UKTV's Executive Leadership Team. As Chief Technology and Operations Officer (CTOO), Sinead is responsible for all technical and operational aspects of UKTV, including the roll-out of digital services under the network's fast-growing TV on demand service, UKTV Play. Since joining UKTV in March 2015, Sinead has been responsible for leading a successful technology refresh, spanning business systems and digital app development, and driving the company's data strategy programme.

Sinead joined from international consultancy and talent business The Lighthouse Company, where as Managing Director she was instrumental in building and developing board level teams across the media and technology spectrum. Prior to that she was the Chief Executive of The Studios at MediaCityUK (now Dock10) where she successfully launched the business, and built and led the teams delivering production and technology services to both the BBC and other independent production companies. She also spent five years as Operations and Technology Director at Virgin Media Television.