W Channel Brief

TV that promises to inspire and entertain.


Channel Ambition

W is UKTV's premium entertainment channel, offering audiences a dazzling mix of original factual entertainment formats - John Bishop in conversation with..., Nev's Indian Call Centre, I've Got Something to Tell You, Honey I Bought the House and Celebrity Haunted Hotel Live - alongside hit shows from the US including Code Black, Criminal Minds: Beyond Borders, Grimm, Secrets and Lies and The Strain plus carefully curated gems from C4 and the BBC (Same day repeats of EastEnders, Happy Valley, The Honourable Woman, and W1A).

Appealing to intelligent and discerning audiences, with a female skew aged 30-39, W is seeking a range of genres, with the emphasis always being on distinctive, talked about and upmarket programming. A sense of humour is important, as is a recognisable cast. The subject matter should be fascinating and enticing.


Key growth areas to bring in new audiences

  • Peaktime factual entertainment formats that are noisy with a strong point of difference with other channels.
  • Observational documentaries in new and exciting areas.
  • Bold new lifestyle shows that move the genre on and deliver in volume.
  • Top talent with passion projects. Well known household names are really important to give us big PR grabbing moments.

Previous hitsJohn Bishop: In Conversation With..., Celebrity Haunted Hotel Live, Honey I Bought the House and Nev's Indian Call Centre

Target audience: ABC1 female skewing 30-39.

Slots: Midweek at 8pm and 9pm

Duration: 60' slot

Commissioning Process

Proposals should be one to two pages in length. They should clearly state what the proposition is and how the format works in brief. To ensure your idea is logged and tracked, please submit the proposal to submissions@uktv.co.uk. Please only send in a proposal if you are affiliated with or from an independent production company.